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MySpace, DuckDuckGo, and What They Mean for Your Business
Remember My Space? In 2005 it was the most visited social network site in the world. That year, the website sold for $580 million. Then, in 2008, a newcomer named Facebook edged into the social networking lead, and the rest is history. In 2011, MySpace sold for just $35 million.
You might not be as familiar – right now – with DuckDuckGo. Founded in 2008, DuckDuckGo is a search engine alternative to Google. It slowly built traffic, and by May 2013, it had 1.8 million searches per day. Then, in the first week of June there was a market disrupting event – news that Google, which tracks user searches, was providing that search information to the National Security Agency. By the next week DuckDuckGo searches had increased to three million daily. The reason for such an increase? Unlike Google, DuckDuckGo doesn’t track user searches.
What does this mean for your business or organization? It’s a reminder that the social media landscape evolves constantly. New platforms are being launched and old platforms are losing favor. Unless you are an Exxon Mobile or General Electric, you must pick and choose the platforms with which you engage. This picking and choosing also means dropping and adding platforms as the digital environment changes.
A sound communications strategy includes constant reviews of the sites where you maintain an online presence and of the resources allocate to each site.
And MySpace and DuckDuckGo? Justin Timberlake was part of the team that acquired MySpace in 2011 and refocused the site on music. If you are a band or record label, it would be a mistake to ignore MySpace. DuckDuckGo is still a small duck in a big pond, but so was Facebook at one time. Google retains its big duck status and you ignore it at your peril. But, keep an eye on DuckDuckGo and the other competitors a company such as Google inevitably attract.