Representative Case Studies
Banking Organization – Planned and rolled out multi-tiered marketing campaign that unified banks with different names in 2 states under new name covering all areas. Designed ad, PR, and communications programs.
Pharmaceutical Company – Created B-to-B marketing communications program that drove 22% sales gain in one year. Worked jointly with client to develop and launch 2 new product lines and new sales channel.
Major Corporation Downsizing – Planned and executed employee communications and PR program to support corporate downsizing. Completed process with no negative impact on the company’s brand.
Radioactive Materials Disposal Company – Directed strategy, research, and development of collateral materials for public affairs campaign that obtained permit required for company to remain in business.
Energy Transmission Company – Worked to build a coalition is support of a major energy transmission project, to facilitate the necessary regulatory approvals and to build the local acceptance needed for project implementation.
Largest Alternative Transportation Festival in New England – Planned and executed PR and social media initiatives for successful launch of festival on near-zero budget. Paved the way for festival that attracts ~20,000 annually.
Online Reputation Management – Implemented successful campaigns to move negative stories off the first pages of search engine results.
National Public Policy Campaigns – Managed Regional Public Relations and Public Affairs Programs in the areas of trade, transportation infrastructure, and tax policy.
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